Journal

The written thinking.

Questions worth sitting with on sport, strategy, and performance.

Women's Sport Isn't Behind. It's on Its Own Growth Path.
inki inki

Women's Sport Isn't Behind. It's on Its Own Growth Path.

Women's sport isn't 20 years behind the men's game, waiting to catch up. The people building it treat it as a different market on its own growth path, with its own commercial models, athletes and fans. Benchmarking it against the men's blueprint is the wrong instinct.

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What the Rehab Room Taught Me About the Boardroom
inki inki

What the Rehab Room Taught Me About the Boardroom

Early in my clinical career, I overruled the data on an athlete, and I was right. The skill underneath that call turned out to be the most transferable thing I own, and almost nobody talks about it as a business skill.

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