Journal
The written thinking.
Questions worth sitting with on sport, strategy, and performance.
Think Global, Operate Local: The Fan Relationship in Women's Sport
Women's sport capital is global. Fan relationships are local. Why the glocal question matters for valuations, and five questions investors should ask.
Women's Sport Isn't Behind. It's on Its Own Growth Path.
Women's sport isn't 20 years behind the men's game, waiting to catch up. The people building it treat it as a different market on its own growth path, with its own commercial models, athletes and fans. Benchmarking it against the men's blueprint is the wrong instinct.
What the Rehab Room Taught Me About the Boardroom
Early in my clinical career, I overruled the data on an athlete, and I was right. The skill underneath that call turned out to be the most transferable thing I own, and almost nobody talks about it as a business skill.
Newsletter
Sharper questions, every Thursday.
Weekly thinking on decision-making, sport, and where the questions haven't caught up yet. Drop your email below to get it every Thursday.

